Lessons from the 2008 Presidential Campaign:

Utilizing Mobile Communication to Reach Candidates and Engage Employees

January 13, 2009

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Since the days of AOL’s "You've Got Mail", savvy recruiters have utilized email technology to reach current and prospective employees. But is email a dinosaur? Take a look at what Barack Obama's campaign did to recruit their target audience - and recruit voters. They had a dedicated page for mobile content with wallpapers, ringtones and even an SMS alert service that told about local events, updates, and other tidbits to keep supporters involved and immersed in Obama.

Can you do the same for your company through the utilization of mobile technology? Your workforce is global, virtual and tech savvy - shouldn't your human capital department reflect these trends? A mobile recruiting effort that draws on some of the lessons learned from Obama’s successful campaign can be a cost-effective way to increase the ROI of your recruitment efforts and quickly find the talent your organization needs.

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