Lessons from the 2008 Presidential Campaign:

Utilizing Mobile Communication to Reach Candidates and Engage Employees

January 13, 2009

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The power of mobile recruiting is in its potential reach. Nearly everyone carries a mobile device of some sort – cell phone, iPhone, Blackberry, etc. Many device users subscribe to RSS feeds or some other type of information service delivery system. Thus companies can take advantage of an existing audience that not only has the tools to receive a recruitment message, it is also entirely comfortable with mobile communication.

Recent surveys have shown that brand recall from mobile communication is 20 times higher than that of the web, and 10 times higher than direct mail. This high level of recall is especially important to companies that want to boost their brand image.

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