Lessons from the 2008 Presidential Campaign:

Utilizing Mobile Communication to Reach Candidates and Engage Employees

January 13, 2009

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Spending on SMS ads have shown strong growth in a very short time. This trend is expected to continue each year for the next few years at least. At the same time, more people are signing up to receive messages and news from a variety of sources.

The purchase of mobile devices, especially “smart phones,” will increase, even in a down market, so the audience for SMS ads will also increase. This will drive the spending on SMS ads and provide new opportunities to recruit talent.

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