Lessons from the 2008 Presidential Campaign:

Utilizing Mobile Communication to Reach Candidates and Engage Employees

January 13, 2009

8 of 12

Text messaging was another powerful campaign tool. By asking a message recipient to text three friends – for example, texting from a rally or other event - the campaign took advantage of the moment’s excitement and the trust factor of the person texting.

Texting was also used to get the word out on less “glamorous” issues such as the choice for VP, fundraising, community organizing, and getting out the vote. In addition, the campaign made full use of social network sites. All these methods contributed to a successful mobile marketing strategy that many companies can emulate and adapt to talent acquisition. After all, that’s what the Obama campaign was really doing – recruiting people.

8 of 12