Lessons from the 2008 Presidential Campaign:

Utilizing Mobile Communication to Reach Candidates and Engage Employees

January 13, 2009

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United Parcel Service employed a mobile recruiting strategy similar to the Obama campaign’s to acquire the thousands of people it needed for the holiday season. It also used a wide range of “traditional” methods, including print and direct mail, to reinforce its recruitment message and link it to its mobile strategy.

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